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TRD – Analyzer: Online Marketing Analysis for Dentists
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- Keyword Research & Recommendations
What keywords will pull in qualified traffic, how many searches do these terms/phrases get, how should keywords be used in the site to attract search traffic etc.
- Review of Search Engine Issues
URLs, Keyword Usage, Code, Internal Linking, Metadata Information, Sitemap Use, etc.
- Competitive Analysis
Who's currently chasing traffic for your terms or targeting the same audience, what are these sites doing right or wrong.
- Design, Usability & User Experience Suggestions
To help improve the way visitors perceive/use the site, make it more attractive to link to and increase return on investment/ROI.
- Content Creation Suggestions
What kind of content would be valuable to add to the your site to attract additional traffic and convert existing users, can this content be used for link bait.
- Link Acquisition Suggestions
A list of some great places to start requesting/buying/building links and ongoing strategies for a successful link campaign.
- Recommendations for Avoiding Negative Search Engine Issues
Duplicate content, URL canonicalization, re-direction of content, multiple domains, etc.
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